Click here to learn about the new book "The Green and Virtual Data Center" (Auerbach) for enabling efficient and Green IT data centers covering servers, storage, networks, software, facilities and associated management topics, technologies and techniques. This new book by industry veteran analyst, author and consultant Greg Schulz is the definitive guide for enabling economic efficiency and ecologically friendly Green IT computing and next generation data centers that looks at issues and solutions from a technology and business sustainment perspective. |
Green hype and green washing may be on the endangered species list and going away, however, green IT for servers, storage, networks, facilities as well as related software and management techniques that address energy efficiency including power and cooling along with e-waste, environmental health and safety related issues are topics that wont be going away anytime soon.
There is a growing green gap between green hype messaging or green washing and IT pain point issues including limits on availability or rising costs of power, cooling, floor-space as well as e-waste and environmental health and safety (PCFE). To close the gap will involve addressing green messaging and rhetoric closer to where IT organizations pain points are and where budget dollars exists that can address PCFE and other green related issues as a by-product.
The green gap will also be narrowed as awareness of broader green related topics coincide with IT data center pain points, in other words, alignment of messaging with IT issues that have or will have budget dollars allocated towards them to sustain business and economic growth via IT resource usage efficiency. [ Read more ]
Recent Event: New York City, September 24th, 2008 Green and Environmental Friendly Storage: Practical Ways to Achieve Energy Efficiency Green is in-and every storage vendor out there has a green story to tell. Greg Schulz, Founder and Senior Analyst, StorageIO discussed issues, trends, drivers and what technology and best practices can be applied today to address data and storage footprint growth to enable and sustain business and economic growth. Learn about other upcoming events along with previous presentations and content pertaining to Power, Cooling, Floor-space, Environmental (PCFE) and green related topics for storage, servers, networking and IT data centers [ Read More... ]
Various metrics exists and others are evolving for measuring, estimating, reporting, analyzing and discussing IT Data Center infrastructure resource topics including servers, storage, networks, facilities and associated software management tools from a power, cooling and green environmental standpoint. [ Read More... ].
White papers and Industry Analyst Reports and Perspectives
Articles, Tips, Blogs, Webcasts and Podcasts

- AP - Southern California heat wave strains electrical system - Article Sept. 2007
- Ars Technica - EPA: Power usage in data centers could double by 2011 - Article
- Ars Technica - Meet the climate savers: Major tech firms launch war on energy-inefficient PCs - Article
- Baseline - Examining Energy Consumption in the Data Center - Article April 2008
- Bizcovering - Green architecture for the masses - Article November 2007
- Business Week - CEO Guide to Technology - Various Articles
- Business Week - Computers' elusive eco factor - Article Sept. 2007
- Business Week - Clean Energy - Its Getting Affordable - Article March 2008
- Byte & Switch - Keeping it Green This Summer - Don't be "Green washed" - StorageIO Opinion Article
- Byte & Switch - IBM Sees Green in Energy Certificates - Article Nov. 2007
- Byte & Switch - Users Search for power solutions - Article
- Byte & Switch - DoE issues Green Storage Warning - November 2007
- CBR - Big boxes make greener data centers - Article November 2007
- CFO - Power Scourge - Article Aug 2007
- Channel Insider - A 12 Step Program to Dispose of IT Equipment - August 2008
- China.org.cn - China publishes Energy paper - Article December 2007
- CIO - Green Storage Means Money Saved on Power - Article
- CIO - Data center designers share secrets for going green - Article
- CIO - Best Place to Build a Data Center in North America - Article February 2008
- CIO Insight - Clever Marketing or the Real Thing? - Article Sept. 2007
- Cleantechnica - Cooling Data Centers Could Prevent Massive Electrical Waste - June 2008
- Climatebiz - Carbon Calculators Yield Spectrum of Results: Study - Article August 2008
- CNET News - Linux coders tackle power efficiency - Article
- CNET News - Research: Old data centers can be nearly as 'green' as new ones - June 2008
- CNET News - Congress, Greenpeace move on e-wast - August 2008
- CNN Money - A Green Collar Recession - Article Feb 2008
- CNN Money - IBM creates alliance with industry leaders supporting new data center standards - Article May 2008
- Communication News - Utility bills key to greener IT - Article September 2008
- Computerweekly - Business case for green storage - Article Oct. 2007
- Computerweekly - Optimising data centre operations - October 2008
- Computerweekly - Green still good for IT, if it saves money - October 2008
- Computerworld - Wells Fargo Free Data Center Cooling System - Article November 2007
- Computerworld - Seven ways to get green and save money - Article - Sept. 2007
- Computerworld - Build your data center here: The most energy-efficient locations - Article
- Computerworld - EPA: U.S. needs more power plants to support data centers - Article
- Computerworld - GreenIT: A marketing ploy or new technology? - Article
- Computerworld - Gartner Criticizes Green Grid - Article
- Computerworld - IT Skills no longer sufficient for data center execs. - Article Aug 2007
- Computerworld - Meet MAID 2.0 and Intelligent Power Management - January 2008
- Computerworld - Feds to offer energy ratings on servers and storage - Article April 2008
- ComputerworldUK - Datacenters at risk from poor governance - Article Aug 2007
- ComputerworldUK - Top IT Leaders Back Green Survey - Article November 2007
- ComputerworldMH - Lean and Green - Article Sep. 07
- CTR - Strategies for enhancing energy efficiency - Vendor Article
- CTR - Economies of Scale - Green Data Warehouse Appliances - Vendor Article March 2008
- Datacenterknowledge - Microsoft to build Illinois datacenter - Article November 2007
- Data Center Strategies - Storage The Next Hot Topic - Blog - October 2007
- Earthtimes - Fujitsu installs hydrogen fuel cell power - Article
- eChannelline - IBM Goes Green(er) - Article May 2008
- Ecoearth.info - California Moves To Speed Solar, Wind Power Grid Connections - Article July 2008
- Ecogeek - Solar power company figures they can power 90% of America - Article March 2008
- Economist - Cool IT - Article March 2008
- Electronic Design - How many watts in that Gigabyte - Article
- Environmental Leader - Best Place to Build an Energy Efficient Data Center - Article August 2007
- Environmental Leader - New Guide Helps Advertisers Avoid Greenwash Complaints - Article May 2008
- Enterprise Storage Forum - Power Struggles Take Center Stage at SNW - Article Oct. 2007
- Enterprise Storage Forum - Pace Yourself for Storage Power & Cooling Needs - StorageIO Article
- Enterprise Storage Forum - Storage Power and Cooling Issues Heat Up - StorageIO Article
- Enterprise Storage Forum - Score Savings With A Storage Power Play - StorageIO Free Webinar
- Enterprise Storage Forum - I/O, I/O, Its off to Virtual Work I Go - Article December 2007
- Enterprise Storage Forum - Not Just a Flash in the Pan - Various SSD options - Article January 2008
- Enterprise Storage Forum - Closing the Green Gap - Article August 2008
- EPA Report to Congress and Public Law 109-431 - Reports & links
- eWeek - 'No Cooling Necessary' Data Centers Coming? - Article
- eWeek - How the 'Down' Macroeconomy Will Impact the Data Storage Sector - October 2008
- ExpressComputer - What data center crisis - Article December 2007
- Forbes - How to Build a Quick Charging Battery - Article January 2008
- GCN - Sun launches eco data center - Article
- GreenerComputing - Silicon valley's green detente - Article
- GreenerComputing - Majority of companies plan to green their data centers - Article Aug 2007
- GreenerComputing - Citigroup to spend $232M on Green Data Center - Article Aug 2007
- GreenerComputing - Chicago and Quincy, WA Top Green Data Center Locations - Article Aug 2007
- GreenerComputing - Using airside economizers to chill data center cooling bills - Article Aug 2007
- GreenerComputing - Making the most of asset disposal - Article Aug 2007
- GreenerComputing - Greenpeace vendor rankings - Article Mar 2008
- GreenerComputing - Four Steps to Improving Data Center Efficiency without Capital Expenditures - June 2008
- Green-PC - Strategic Steps Down the Green Path - Article / Blogspot - October 2007
- Greeniewatch - BBC news chiefs attack plans for climate change campaign - Blog / links - Aug 2007
- Greeniewatch - Warmest year predictions and data that has not yet been measured - December 2007
- GoverenmentExecutive - Public Private Sectors Differ on "Green" Efforts - Article November 2007
- HPC Wire - How hot is your code - Article
- Industry Standard - Why green data centers mean partner opportunities - June 2008
- InformationWeek - It could be 15 years before we know what is really green - Article April 2008
- InformationWeek - Beyond Server Consolidaiton - Blog September 2008
- InformationWeek - Green IT Beyond Virtualization: The Case For Consolidation - October 2008
- InfoWorld - Sun celebrates green datacenter innovations - Article
- InfoWorld - Tech's own datacenters are their green showrooms - Article
- InfoWorld - 2007: The Year in Green - Article December '07
- InfoWorld - Green Grid Announces Tech Forum in Feb 2008 - Article December '07
- InfoWorld - SPEC seeds future green-server benchmarks - Article December '07
- InfoWorld - Climate Savers green catalog proves un-ripe - Article December '07
- InfoWorld - Forester: Eco-minded activity up among IT pros - Article December '07
- InfoWorld - Green ventures in Silicon Valley, Mass reaped most VC cash in '07 - Article December '07
- InfoWorld - Congress misses chance to see green-energy growth - Article December '07
- InfoWorld - Unisys pushes green envelope with datacenter expansion - Article December '07
- InfoWorld - No easy green strategy for storage - Article April 2008
- Internet News - Storage Technologies for a Slowing Economy - October 2008
- ITManagement - Green Computing, Green Revenue - Article May 2008
- itnews - Data centre chiefs dismiss green hype - Article March 08
- itnews - Australian Green IT regulations could arrive this year - Article March 08
- ITtoolbox - MAID discussion - Blog January 2008
- Linux Power - Saving power with Linux on Intel platforms - Article
- MSNBC - Microsoft to build data center in Ireland - Article November 2007
- Network World - Turning the datacenter green - Article November 2007
- Network World - Color Interop Green - Article
- Network World - Green not helpful word for setting environmental policies - Article July 2008
- NewScientistEnvironment - Computer servers as bad for climate as SUVs - Article
- Newser - Texas commission approves nation's largest wind power project - Article July 2008
- New Yorker - Big Foot: In measuring carbon emissions, it’s easy to confuse morality and science - Article Feb 2008
- NY Times - What the Green Bubble Will Leave Behind - Article June 2008
- PRNewswire - Al Gore and Cisco CEO John Chambers to debate climate change - PR March 2008
- Processor - The new data center: What's hot in Data Center physical infrastructure: - Article
- Processor - Liquid Cooling in the Data Center - Article
- Processor - Curbing IT Power Usage - Article
- Processor - Services To The Rescue - Services Available For Today’s Data Centers - June 2008
- Processor - Green Initiatives: Hire A Consultant? June 2008
- Processor - Energy-Saving Initiatives - August 2008
- Processor - The EPA's Low Carbon Campaig - August 2008
- SAN Jose Mercury - Making Data Centers Green - Article
- SDA-Asia - Green IT still a priority despite Credit Crunch - October 2008
- SearchCIO - EPA report gives data centers little guidance - Article
- SearchCIO - Green IT Strategies Could Lead to hefty ROIs - Article November 2007
- SearchCIO - Green IT In the Data Center: Plenty of Talk, not much Walk - Article November 2007
- SearchCIO - Green IT Overpitched by Vendors, CIOs beware - Article March 2008
- SearchDataCenter - Study ranks cheapest places to build a data center - Article January 2007
- SearchDataCenter - Green technology still ranks low for data center planners - Article Oct 2007
- SearchDataCenter - Green Data Center: Energy Effiecnty Computing in the 21st Century - Sep 2007
- SearchDataCenter - Green Data Center Advice: Is LEED Feasible - Article - Mar 2007
- SearchDataCenter - Green Data Centers Tackle LEED Certification - Article - Jan 2007
- SearchDataCenter - PG&E invests in data center effieicny - Article - Nov 2006
- SearchDataCenter - A solar powered datacenter - Article - Dec 2005
- SearchSMBStorage - Improve your storage energy efficiency - May 2008
- SearchSMBStorage - SMB capacity planning: Focusing on energy conservation - July 2008
- SearchSMBStorage - Data footprint reduction for SMBs - May 2008
- SearchSMBStorage - MAID & other energy-saving storage technologies for SMBs - September 2008
- SearchStorage - How to increase your storage energy efficiency - StorageIO Tip
- SearchStorage - Is storage now top energy hog in the data center - Article December 2007
- SearchStorage - Storage eZine: Turning Storage Green Advitorial
- SearchStorage - The Green Storage Gap - October 2008
- SearchStorageChannel - Green Data Storage Projects - September 2008
- Silicon.com - The greening of IT: Cooling costs - Article September 2007
- SNIA - SNIA Green Storage Overview - Tutorial
- SNIA - Green Storage - Farsight Article
- SNW - Beyond Green-wash - Trends, Issues & Options Presentation and Overview (Non SNIA)
- SNW Spring 2008 Beyond Green-wash - Trends, Issues & Options Presentation (Non SNIA)
- State.org - Why Texas Has Its Own Power Grid - Article August 2003
- StorageDecisions - Different Shades of Green - Tutorial presentation from New York City Sept. 2007
- Storage Magazine - Storage still lacks energy metrics - Article October 2007
- StorageIOblog - Posts pertaining to Green, power, cooling, floor-space, EHS (PCFE) - Ongoing
- TechTarget - Data center power efficiency - Blog / 3rd party commentary
- TechTarget - Tip for determining power consumption - Tip
- Techworld - Inside a green data center - Article November 2007
- Techworld - Box reduction - Low hanging green datacenter fruit - Article Sept. 2007
- Techworld - Datacentere used to heat swimming pool - Article April 2008
- Theinquirer - Spansion and Virident flash server farms - June 2008
- Theinquirer - Storage firms worry about energy efficiency How green is the valley - October 2008
- TheRegister - Data Centre Efficiency, the good, the bad and the way to hot - Article November 2007
- TheRegister - Server makers snub whalesong for serious windmill abuse - Article April 2008
- TheRegister - Green data center threat level: Not Green - Article May 2008
- The Standard - Growing cynicism around going Green - August 2008
- ThoughtPut - Energy Central - Blog / 3rd party commentary
- Thoughtput - Power, Cooling, Green Storage and related industry trends - Podcast December 2007
- Wallstreet Journal - Utilities Amp Up Push To Slash Energy Use - January 2008
- Wallstreet Journal - The IT in Green Investing - January 2008
- Wallstreet Journal - Tech's Energy Consumption on the Rise - December 2007
- Washingtonpost - Texas approves major new wind power project - Article July 2008
- WhatPC - Green IT: It doesnt have to cost the earth - Article October 2007
- WHIRnews - SingTel building green data center - Article April 2008
- Wind-watch.org - Loss of wind causes Texas power grid emergency - Article February 2008
- WyomingNews - Overcoming Greens Stereotype - Article November 2007
- ZDnet - Will supercomputer speeds hit a plateau? - Article
- Are data centers causing climate change - Blog / 3rd party commentary
News and Press Releases
Websites and Tools
Vendor Centric and Marketing Website Links
What's your power, cooling, floor space, energy, environmental or green story? Do you have questions or want to learn more about energy issues pertaining to IT data center and data infrastructure topics? Do you have a solution or technology or a success story that you would like to share with us pertaining to data storage and server I/O energy optimization strategies? Do you need assistance in developing, validating or reviewing your strategy or story? Contact us at: green@storageio.com or 651-275-1563 to learn more about green data storage and server I/O or to schedule a briefing to tell us about your energy efficiency and effectiveness story pertaining to IT data centers and data infrastructures.
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Technorati tags: The Green and Virtual Data Center, Resilient Storage Networks, Green IT, PCFE, Environment, Economy, Green Storage, Data Center, Power, Cooling, Footprint, Floorspace, EHS
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